Social Media Manager

Job Description:

Remote | Part-Time (20 Hours/Week) | US EST Hours | ₱285.00/Hour

We are looking for a creative, community-driven, and organized Social Media Manager to help grow the online presence of a US-based balloon decoration and event styling business. This role is built for someone who genuinely enjoys content creation, understands how to build an engaged online community, and knows how to turn social media visibility into real business opportunities.

This is not a post-and-disappear role. We are looking for someone who will actively represent the brand online, engage meaningfully with the local community, and help build a consistent and recognizable presence across social media platforms.

Key Responsibilities

Social Media Content Creation and Management

• Create engaging, visually appealing content featuring balloon installations, event setups, client projects, seasonal designs, and promotions
• Develop captions, promotional posts, Reels and short-form video concepts, Stories, and other platform-native content
• Maintain a consistent posting schedule across selected social media platforms
• Organize existing images and videos and repurpose them into fresh, relevant content
• Build and maintain a monthly content calendar aligned with upcoming holidays, celebrations, local events, and business priorities
• Monitor content performance and identify which posts are generating the most engagement and inquiries

Community Engagement and Brand Visibility

• Actively engage with followers through comments, messages, reactions, and relevant conversations
• Connect with local event venues, wedding professionals, photographers, caterers, event planners, schools, and community organizations on behalf of the brand
• Participate in relevant local social media groups and online communities where appropriate
• Engage with local businesses and potential referral partners to increase brand awareness
• Monitor incoming comments and messages to ensure potential customers receive timely responses and no inquiry goes overlooked

Lead Generation and Outreach

• Research potential clients, event planners, venues, schools, and referral partners
• Conduct personalized outreach to introduce the brand's services and explore collaboration and referral opportunities
• Identify upcoming local events and opportunities where balloon décor and event styling services could be relevant
• Follow up with social media and website inquiries and help move qualified leads toward confirmed bookings
• Assist with scheduling consultations and appointments as needed

Required Skills and Qualifications

• At least two years of experience in social media management, content creation, or digital marketing in a professional or freelance capacity
• Strong proficiency in Instagram, Facebook, and TikTok, including Reels, Stories, and short-form video content
• Demonstrated ability to create visually appealing content and write engaging, on-brand captions
• Experience building and managing a content calendar across multiple platforms
• Strong written English communication skills with a warm, professional, and community-focused tone
• Comfortable conducting outreach and engaging with businesses and individuals on behalf of a brand
• Familiarity with Canva or similar design tools for content creation
• Highly organized, proactive, and able to manage multiple tasks independently in a remote setting
• Reliable home office setup with a stable internet connection

Preferred Experience

• Experience managing social media for an events, hospitality, lifestyle, or creative services brand
• Familiarity with CRM tools or basic pipeline and inquiry tracking is a strong advantage, though not required
• Experience with lead generation, outreach campaigns, or community-building initiatives
• Background in event planning, balloon decoration, or related creative industries is a plus

How to Apply

To be considered for this role, please submit your resume along with a cover letter that directly answers all three questions below. Failure to include a cover letter with complete answers to all three questions will result in automatic disqualification from the candidate pool.

1. Share links to social media accounts or content you have managed professionally or as a freelancer, and briefly describe the type of brand or business it was for. 2. Describe your experience building and managing a content calendar, including the platforms you have worked on and the tools you used to stay organized. 3. Have you conducted social media outreach or community engagement on behalf of a brand? If yes, describe what that looked like and what results it produced.