Nate Simmons

Our team was tasked with putting together an integrated creative idea that showed how Crown Royal 18 honors the time it takes to reveal the extra rare expression that comes from within urban communities –just like that of a unique blend of whiskies; proving Chopped & Screwed and Crown 18 are a masterclass in blending.

This campaign celebrated the extra rare gems within the Houston community –breaking the rules of traditional luxury and leaning into the vibrant, neo-luxe world of Crown Royal 18 Year Old. Held on DJ Screw Day (June 27th), the Chopstars founder, OG Ron C joined forces with Dr. Anne Lundy & the Scott Joplin Orchestra for a Chopped & Screwed opera and tasting event. The music was then shared on Spotify with each listen and download spurring donations to the Community Music Center of Houston.

A once in a lifetime event that truly captured the extra rare essence of Chopped & Screwed and the craftsmanship of Crown Royal 18. Organic Social Results: All pre-event Instagram Reels averaged 21k views (higher than estimated 12k views based on CR Reels 6 month rolling benchmark) PR Results: 15 EARNED PLACEMENTS (KPI Hit), 229M+ IMPRESSIONS EARNED (+358% KPIs), 376 PRESS RELEASE PLACEMENTS (+84% KPIs) Funds raised: $25,000

HBO approached us to create an Inside the Episode feature and a series of social spots for their new show, "House of Ho," on HBO Max. The goal was to provide an exclusive, inside look into the making of the show to promote the premiere of Season 1.

To create an exclusive inside look, we filmed behind-the-scenes content that would only be seen in these promotional spots. Our team collaborated with HBO marketing to develop the best approach for working with talent in the midst of production, capturing authentic footage and b-roll.

The marketing team at HBO ran a series of promotional spots in the weeks leading up to the season premiere. The show went on to become widely successful and a pillar docu-series for HBO Max.

We were tasked with creating a unique and inspiring campaign for Essentia Water featuring Patrick Mahomes. "Advice To My Future Self," aimed to highlight the importance of physical fitness, mental resilience, and the role of Essentia Water in helping people achieve their personal goals. Our objective was to showcase Patrick Mahomes as an inspiring figure, motivating viewers to pursue their dreams while emphasizing the benefits of staying hydrated with Essentia Water.

Produce a visually stunning and emotionally engaging narrative that truly embodied the concept. We focused on effectively blending the dynamic workout visuals in a futuristic fitness gym that embraced the “future self” concept. We also captured a library of product and lifestyle stills to be used across social, print and web.

For the workout sequences, we collaborated with Patrick's training team to capture him performing various high-intensity exercises, emphasizing his agility, strength, and endurance. We juxtaposed these visuals with scenes of Patrick hydrating with Essentia Water, highlighting the product's role in supporting peak performance.

The final film was distributed through Essentia Water social channels and generated over 25k shares within the first 24hrs.

Trayvon Bromell started running track to stay out of trouble, but it later became his passion and led him to becoming the 1st high schooler to break the 10-second barrier. With a goal of becoming the fastest man in the world, nothing – not even an injury to his Achilles tendon will slow this track star down.

Explore Trayvon's personal story, delving deep into his experiences, challenges, and aspirations. Production took place in Waco, Texas where Trayvon was attending college at Baylor University. 

Trayvon Bromell's story and the partnership with Uninterrupted x New Balance proved to be highly impactful and resonated with audiences. The film showcased the power of determination and hard work, inspiring viewers to believe in their dreams and persevere, even in the face of adversity. The film has garnered over 450,000 views.

We were tasked with creating a video for JP Morgan Chase for Business, highlighting Mi Golondrina; a clothing business founded by Christina Lynch that partners with local over mexican artisans to create their beautiful line of clothing. Our goal was to showcase the unique story of Mi Golondrina and its partnership with Chase, which played a vital role in helping Mi Golondrina survive the pandemic.

Our goal was to create a visually stunning video that captured the beauty of Mexico and the intricate details of the garments created by Mi Golondrina. We wanted to take the client testimonial format and elevate it with multiple creative disciplines to bring the story of Mi Golondrina to life; including, consistent motion, building a rich color pallet and bringing in elements that tie their mexican heritage into the film. Production took place in Dallas, Texas.

The main goal of the Be Heard campaign was to use the chest beat, a popular athletic celebration. The campaign aimed to reach sports fans directly through their text and chat conversations, rather than just in sports stadiums or through media buys. Beats by Dre did this by providing their audience with tailored assets like GIFs and videos featuring our Beats ambassadors/athletes in the Be Heard visual style. This allowed the brand to connect their brand story to the most exciting moments in sports and give fans a way to make themselves heard. 

The Be Heard campaign was a promotional effort for the latest Beats wireless headphones, including the Studio Wireless, Powerbeats3 Wireless, and Solo3 Wireless. The campaign featured "Seven Nation Army" by The White Stripes, which focused on athletes getting into the right mindset before a game or performance. We were given the task of heading production for the social assets and short films produced in Houston, TX with James Harden. 

The campaign was highly successful, gaining over 233 million views and 625 million impressions. Within the first 24hrs, Dak Prescott’s first playoff game GIF earned 25 million views within 24hrs.

Create a powerful and emotionally resonant visual asset library that showcases Philips' connected health solutions throughout various stages of military medical care, from the battlefield to in-home recovery. 

Follow the modern critical combat care journey through five key stages: Point of Injury, Field Hospital, Medical Hub, Military Medical Center, and In-home Recovery. Our team focused on creating an emotionally impactful narrative that highlights the importance of Philips' connected health solutions in each stage. We worked closely with the client to understand their goals, and strategically planned to capture visual assets that showcased their innovative products and services in various military medical care scenarios. 

The final campaign assets conveyed the transformational role Philips plays in military healthcare by emphasizing the connected health solutions and their impact on soldiers' medical care journeys. This campaign strengthened Philips' relationship with the U.S. Military and the VA, and demonstrated their commitment to empowering soldiers and medical care teams with state-of-the-art healthcare technologies.

Derrick must train rigorously and recover fast to meet the physical demands of professional football. Our objective was to offer the audience a brief insight into Derrick's world and how he trains and recovers playing at the highest level in professional sports. 

Emphasize the physical challenges faced by athletes like Derrick Henry and the rejuvenating properties of Dr Teal's Epsom Salt. We aimed to craft a compelling visual narrative that combined the world of sports, health, and wellness. Collaborating with athletes who use Dr Teal's products regularly allowed us to create a world that authentically reflected Derrick's daily routine. Our team began by designing a virtual bathroom set in Unreal Engine which enabled our Director of Photography, Hiram Borges-Barrios to position virtual cameras in the space before construction began.

The campaign for Dr Teal's line of bath salt products has made a significant impact, thanks to its fresh visual updates and targeted messaging. By developing a visual language that specifically resonates with athletes and sports enthusiasts, the campaign has successfully expanded its reach and created a stronger connection with this key demographic. The comprehensive library of commercial spots and photography assets produced for this campaign comprises four final edits, each tailored for distribution across a variety of formats. This strategic approach ensures that the engaging content is accessible to audiences on all social platforms, as well as through strategic partnerships. By revitalizing the visual identity of Dr Teal's bath salt products and focusing on the needs and interests of the athletic community, this innovative campaign has effectively bolstered the brand's presence and appeal within this crucial market segment.

Produced in partnership with the iconic TV show “Survivor,” this campaign seamlessly merges Toyota’s legendary reliability with the show’s enduring spirit of resilience and determination. Drawing parallels between the contestants’ relentless drive to overcome challenges and the dependability of Toyota vehicles, “Survivor” underscores that no matter the obstacle—from rugged terrains to everyday hurdles—having the right partner at your side makes all the difference. Whether on the island or on the road, Toyota’s commitment to strength, innovation, and unwavering performance ensures that you can face life’s toughest moments head-on.

LEGO sought to address a critical challenge: the decline in girls' confidence in their creativity as they grow older, compounded by the pressure for perfection and societal stereotypes. The goal was to create a campaign that would inspire and empower girls to play without limits, thus unlocking their creative potential. LEGO wanted to showcase stories of fearless women who overcame these pressures, providing role models for young girls. The "Play Unstoppable" campaign aimed to challenge gendered language bias and stereotypes around play and creative building. LEGO collaborated with Sportfive to bring this vision to life through a multi-country production, involving notable athletes like Dina Asher-Smith, Lauren Hemp and Kadeena Cox.

To execute the "Play Unstoppable" campaign, LEGO partnered with Mischief and Sportfive to bring the creative forces manage a complex production schedule across different countries. The project required meticulous planning and coordination. Dina Asher-Smith's content was captured in Austin, TX, while the other two athletes were filmed in the UK. This logistical approach ensured that the campaign maintained a cohesive message while leveraging the unique strengths and stories of each athlete.
Dina Asher-Smith's segment focused on her journey and the challenges she faced in overcoming societal pressures. By capturing her story in Austin, TX, we ensured her narrative resonated with a global audience. Meanwhile, the UK production team worked simultaneously to capture the stories of the other athletes, highlighting their achievements and the obstacles they overcame. This multi-location strategy allowed the campaign to have a diverse and rich collection of stories, showcasing a wide range of experiences and backgrounds.

The "Play Unstoppable" campaign had a significant impact on LEGO's audience, particularly among young girls. The campaign's message of overcoming the pressure to be perfect and embracing one's creative potential resonated deeply. The short film "More Than Perfect" became a powerful conversation starter, challenging stereotypes and encouraging girls to play without limits. By partnering with Save the Children, LEGO extended the campaign's reach, creating long-term systemic impact through curriculum and programs for about 300,000 girls worldwide.
The campaign also highlighted the importance of play in childhood development and its role in fostering creativity, problem-solving, and relationship-building. LEGO's initiative successfully reinstated the value of play in society, showing that it is a lifelong skill essential for personal and professional growth. The "Play Unstoppable" campaign not only inspired girls but also sparked a broader conversation about the role of play and creativity in overcoming societal pressures and achieving one's full potential.

We were tasked with producing a series of commercial spots for Dr Teal's, featuring Aaron Donald of the Los Angeles Rams. As an elite athlete, Aaron needs to train on the highest level and recover fast to maintain the physical requirements of professional football. Our goal was to give the viewer a brief glimpse into Aaron’s world and what it takes to stay on top.

Focus on the physical demands placed on athletes like Aaron Donald and the restorative properties of Dr Teal's Epsom Salt. We wanted to create a powerful visual narrative that blended the world of sports, health & wellness that would resonate with consumers. Working with athletes that use Dr Teal’s products daily created an opportunity to build a world that was authentic to Aaron’s daily routine.

Going into production, our team started in pre-viz designing a virtual bathroom set in Unreal Engine. We needed enough room to bring in cameras, support and lighting while also building a world that felt elevated and an extension of Dr Teal’s brand. Designing the set in Unreal Engine allowed our Director of Photography, Hiram Borges-Barrios to place virtual cameras in the space before construction began.