Lead social-first creative for a major tourism brand, setting the creative vision and ensuring world-class execution across social channels. You will guide concepting through delivery, partner with strategy, and mentor creators while managing external production support. - Lead creative brainstorming, concept development, and scripting from ideation to completion - Set artistic direction for social-first campaigns across platforms - Establish and evolve visual language and tone of voice for social channels - Approve final creative work before client presentation to ensure quality - Partner with the Social Strategist to translate insights into actionable concepts - Mentor and develop Content Creators through feedback and guidance - Track global creative trends and social formats to inform new ideas - Source and manage freelancers, vendors, and production partners for delivery