Edit and produce short-form, performance-driven video ads for Meta (Facebook/Instagram) and TikTok for an eCommerce wellness brand, collaborating with marketing to hit campaign goals. - Edit and deliver short-form video ads optimized for Meta and TikTok - Apply platform-specific storytelling, pacing, and brand consistency for paid and organic placements - Create engaging edits using transitions, motion graphics, captions, and effects - Collaborate with the marketing team on campaign goals, audiences, and creative direction - Contribute ideas to improve creative formats and performance - Maintain organized workflows (version control, file management, revision handling) - Monitor platform trends and recommend creative improvements - Ensure deliverables meet brand guidelines, platform specs, and quality standards - Identify risks or production challenges and support problem solving