Own end-to-end performance on Meta (Facebook/Instagram) ad accounts, scaling and optimizing campaigns while partnering with creative and growth teams to improve full-funnel results. - Own strategy, execution, and optimization of Meta ad accounts - Manage and scale campaigns with mid to high five-figure monthly budgets - Build testing frameworks, campaign structures, and scaling strategies - Analyze full-funnel performance (CTR, CPA, ROAS, LTV, MER) - Guide creative concepts, hooks, and iteration based on performance data - Identify and test audiences (broad, interests, lookalikes, retargeting) - Implement and optimize Advantage+ and manual campaign structures - Monitor attribution, pixel/CAPI performance, and signal health - Deliver clear reporting and insights to internal teams or clients - Help lead weekly client calls