The Senior Graphic Designer, Market leads the visual identity and creative execution for TIFF Market initiatives across print and digital channels, ensuring brand consistency and high-quality design delivery. - Lead ideation and conceptualization of visual identities for Market campaign refreshes - Design complex visual systems for publications, social channels, web, and digital signage - Create assets for site banners, wraps, and merchandise - Support design strategy for directional signage across Market venues - Present and pitch design concepts to Market leadership and incorporate feedback - Maintain and evolve brand consistency (fonts, logos, colors, assets) across projects - Collaborate with internal teams and external printing vendors to deliver final assets - Manage multiple projects, timelines, and budgets while meeting quality standards