Design and optimize high-performing web and landing page experiences, translating strategy into clear UX/UI that improves usability and conversion for SaaS and tech-forward clients. - Lead or support UX/UI design for full websites from structure to high-fidelity execution - Translate strategy decks and loose artifacts into well-considered Figma designs - Collaborate with strategists, copywriters, and developers to align brand, messaging, and performance - Design and optimize landing pages, lead-gen flows, and conversion paths using CRO best practices - Plan, launch, and iterate A/B and multivariate tests using performance data - Analyze heatmaps, scroll maps, and funnels to identify friction and propose improvements - Create supporting assets for paid media, email, social, and modular web components as needed - Build and iterate landing pages in tools like Unbounce or Instapage - Maintain brand consistency while pushing creative boundaries in service of results