Paintgun is seeking a freelance Ad Creative Strategist to develop and optimize performance-driven ad concepts for social platforms. You will research insights, collaborate with creative and media teams, and iterate on creatives based on results. - Develop data-driven creative strategies using the Ads DNA framework - Research competitors, social comments, cultural trends, and audience insights - Ideate standout ad concepts and define strong visual and copy hooks - Collaborate with creators, copywriters, designers, and motion developers - Run structured creative sprints to test new concepts - Analyze creative performance and refine strategies based on winners - Build a repeatable rulebook of proven concepts for ongoing optimization - Align with media buyers and data analysts to meet performance marketing goals