Develop and optimize direct-response creative for Meta (Facebook/Instagram) paid social, using performance data to drive concepts, briefs, and iteration for a DTC supplements brand. - Develop ad concepts, hooks, angles, and scripts for Meta campaigns - Write short-form and long-form direct-response ad copy - Analyze ad performance, competitor angles, and creative trends to inform iterations - Create detailed creative briefs for designers, video editors, and UGC creators - Test, iterate, and optimize creatives based on performance data - Present weekly creative performance reports with recommendations - Contribute to landing page messaging and structure for paid campaigns - Provide creative direction for website and product page content - Guide organic social content strategy to support brand goals