Design and evolve the visual identity for WPT and related umbrella brands, ensuring consistent brand systems across marketing, product, and live event touchpoints. - Develop and maintain brand guidelines and documentation across sub-brands - Create templates, brand patterns, and visual assets for digital and print - Design logos and sub-identities for new initiatives and campaigns - Produce corporate/internal brand materials (presentations, pitch decks, business cards) - Support branding for major live events (themes, palettes, patterns, event materials) - Adapt brand visuals for local markets and cultural contexts (LATAM, Asia, EU, North America) - Collaborate with marketing and design teams to apply brand direction across campaigns - Maintain an organized, accessible brand library for cross-team use